The Brief
A family-run swimming school operating across seven venues in Rayleigh, Benfleet and Rochford, needing a site that could handle genuinely different timetables, pricing and venue details for each pool without turning into seven separate sites to maintain.
The Build
Rebuilt on Astro with a data-driven venue system, dynamic pages per pool, accordion pricing tables, and Facebook Ads traffic tracked separately from organic search so the client can see which channel is actually driving enquiries.
Since Launch
The site consistently ranks in the top few results for "strokes swim school" and holds strong positions for venue-specific searches like "Rayleigh swimming lessons," with steady month-on-month search visibility since launch.
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